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san alberto

Cafe San Alberto puts the Quindio back under the spotlight

19
May

Thanks to the second contest "Colombia, Land of Diversity" and to the

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san alberto

Guide on how to pair coffee and liquor

10
Feb

Coffee and liquor are enjoyed separatedly.

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san alberto

Unprecedented Award

26
Apr

San Alberto´s unique flavor and exemplary consistency evidenced on the 2016 har

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san alberto

The most demanding palates awarded San Alberto Coffee

28
Sep

Once again the most selective and demanding palates worldwide, awarded San Alber

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san alberto

Café San Alberto Cartagena!

05
Feb

Café San Alberto Cartagena! A temple for the most award-wining coffee in Colomb

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san alberto

Café San Alberto en Dinamarca.

13
Jan

Our San Alberto coffee is now available in Denmark in the expert hands @kontraco

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san alberto

Café San Alberto Cartagena

09
Jul

19
May
san alberto

Cafe San Alberto puts the Quindio back under the spotlight

Based on a demanding process that bets more on quality than the quantity, the fivefold selection, Cafe San Alberto, the estate whose name is the same, is located in the municipality of Buenavista, in the department of Quindío, has become the most awarded coffee of Colombia.

As a special and sustainable coffee, on several occasions its unique and exquisite attributes have been recognized by such prestigious international awards such as the Monde Selection or the International Institute of Taste and Quality (ITQI), a leader organization in tasting and promoting food products of superior flavor, which is based in Brussels, Belgium.

Having been recognized as the most exotic coffee in the second edition of the competition "Colombia, Land of Diversity", organized by the National Federation of Coffee Growers of Colombia (FNC), and having obtained the best price, $31 per pound, in the successive international auction by a buyer of China, fills them with satisfaction and pride, additionally confirming that they are on the right track.

"We won´t lose our humility that characterizes the farmer, who doesn´t take his feet off the ground, and that is why we were so pleased and surprised. As a family, we welcome this, leaving us with a feeling of reassurance. They say that no one is a prophet in his own land and the majority of our recognition that we had obtained had been from the outside, and this, being in our home, marks us significantly," says Gustavo Villota, administrative and commercial director of Café San Alberto.

Gustavo, 39 years ago, along with his partner and brother Juan Pablo, 38 years old (in charge of the quality of the coffee), represents the third generation of a family that for more than 40 years has been dedicated to coffee growing. His father, Eduardo, embodies the second generation and is also in the forefront of the company.

"In view of the results of the competition last year, and the credibility that the Federation has been working for, we saw a great opportunity in participating and we are totally satisfied with the kind of buyers, media coverage and the type of judges who participated; we found it to be very professional how everything was done," says Gustavo.

"The contest allows us to have a broader vision in markets to which we had never participated in, China in particular, where now our brand will be valued, and we see this as very big accomplishment in this contest in particular," he adds.

In addition to the contest and the auction allowing San Alberto to make a main entrance in China, Gustavo also recognizes the importance that the coffee institutions have had in its processes. "We have taken advantage of all the resources of the Federation: the development of improved varieties, the extension service in some cases, the accompaniment of the warehouses from the Committee (department), the storage space of Almacafe, the logistical assistance in export earnings, all of this has been taken advantage of".

Out of the coffee varieties that are planted in Hacienda San Alberto, 70% corresponds to Caturra, 25% to the regional variety of the Paraguaicito Castle and 5% to experimental varieties.

A good example of successful generational takeover

Given the global trend toward urbanization, one of the major challenges of the coffee sector in all producing countries is the generational change, that is to say, that the young people should remain in the field and continue with the coffee business in particular.

But the Villota family is a good example of how innovation and creativity, without leaving aside the legacy, can achieve great things. "We are proud to bring this witness from generation to generation in the coffee world. We believe that the magic is in the evolution of the legacy without forgetting it. San Alberto today has a strategic focus that is very clear and strong technical support based on a family legacy," says Gustavo.

"Our technical support is our fivefold selection and our strategic focus is that our coffee becomes a luxury icon in the world. It is a mixture of generational legacy and innovation brought on by the third generation, with an extra touch: linking the knowledge of other industries to the world of coffee," he adds.

At this point, Gustavo (with postgraduate training) highlights the importance of feeding on other branches of knowledge, because many times there are ideas and creativity to contribute to an industry, particularly the coffee industry. "The world of specialty coffees is evolving and our self-motivation leads us to find the resources to even more successful knowledge," he noted.

'An obsession' for being different

With a long-term strategy, the fivefold selection of grains, explains Gustavo, is due to an "obsession", in the best sense of the word, by being different in product and estate, trusting that their customers will be willing to reward them on the additional efforts that this implies, including cost overruns and productivity declination.

"We feel that there will be a consumer out there willing, this is what we´re betting on, to pay the price San Alberto deserves. Today we are satisfied and happy to find that not only the national consumer, but also the international consumer, is willing to invest a significant premium amount on a very special product," he says.